China is an important market Nissan will release electric vehicle strategy in China

With the growing awareness of consumers' environmental protection, new energy vehicles have gradually become the overall development trend in the automotive industry, and the strategic development focus of major auto manufacturers has gradually shifted to new energy models. Nissan, which is a Japanese car manufacturer, attaches particular importance to the investment and research and development of new energy vehicles. On September 6, Nissan Motor Co., Ltd. held a global launch event for the next generation of the Leaf in Tokyo, Japan. Nissan executives held a round table meeting to introduce in detail the new technologies and designs for the presentation of wind power, as well as Nissan’s future electric vehicle strategy and products. When talking about the Chinese market, HUGUES DESMARCHELIER, project director of Nissan Motor Co.'s electrified vehicle, said: "China is a very big market. We hope to have a lot of success in electric vehicles and we will soon have a clear strategy."

China's electric vehicle strategy is about to open

In the field of electric vehicles, Japanese car companies have a very strong accumulation, and Nissan, which is proud of "Technical Nissan," is no exception. Nissan is one of the earliest companies to conduct research on electric vehicles. It has been researching automobile manufacturing for nearly 70 years, and lithium batteries have been studied for 25 years. Since Nissan started to promote electric vehicles in 2006, it has successively introduced electric models such as the Leaf and electric version NV200. In the future, Nissan’s new products will all surround Nissan’s Chi Heng Technology, which will introduce advanced technologies such as ProPIL semi-automatic driving and e-Pedal electronic pedals. As an important joint venture company of Nissan involved in China, Dongfeng Nissan will technically rely on Nissan's technology reserves and gradually master Nissan's latest powertrain technology and EV technology to move closer to Nissan's new energy products.

How to layout the Chinese market?

In the new event, Nissan announced that the new leaflet will be sold in Japan from October 2nd, with a guide price starting from ¥3,150,360 (approximately RMB 183,300). It will be in the United States and Canada in January 2018. Listed in Europe and the region. This does not mention the Chinese market. But for the Chinese market, Nissan has detailed plans.

“In the next decade, we will enter a new era. Nissan has entered a turning point. Nissan’s EV family will continue to be strong.” Nissan’s chief product officer PHILIPPE KLEIN said: “China is the world’s largest EV market and a very important market for Nissan. We have a plan with Dongfeng to meet the needs of users through reasonably priced products. Nissan will launch more products for the Chinese market in the future.” For the Chinese market, Nissan has two clear directions, namely small and medium-sized markets and high-end markets. .

In fact, Nissan's attempt in the new energy field in the Chinese market is very early. The first generation of Fengfeng entered China in 2014 and was domestically produced under the Qichen brand and renamed it “Qichen Morrowind”, which accumulated a large amount of Chinese market data and experience for Nissan. Previously, Dongfeng Nissan’s insiders disclosed that Dongfeng Nissan will launch certain models “tailor-made” according to the preferences and needs of Chinese consumers and sell them under Dongfeng Nissan’s brand, which will no longer be used for the sales of the Qichen LOGO. As the leader of Nissan's latest technology, it is also expected to be made in China in the future.