The threshold for Chinese LED lighting companies to enter the European and American markets


LED lighting is the most promising industry in the 21st century and is triggering a revolution in global lighting sources. Among the seven strategic emerging industries identified by the country a few days ago, energy conservation and environmental protection ranked first, and the LED industry will be an important part of the energy conservation and environmental protection industry planning. During the 12th Five-Year Plan period, the LED industry is expected to achieve the goal of quadrupling and achieve rapid development; it will play an important role in energy conservation and emission reduction in the 12th Five-Year Plan. Chinese companies are actively investing in this increasingly hot market in this development opportunity.
Due to the energy-saving and environmentally-friendly characteristics of LED lamps, LED lamps are widely used in Europe and the United States. In the face of such a huge market, LED lighting companies have established industrial clusters in Zhongshan, Inner Mongolia, Shandong and other places in Guangdong, producing core components and Other parts. However, to gain a foothold in the global market, Chinese companies still have a lot of homework to do. Compared with the world's important LED application bases such as Europe and the United States, there is still a big gap in the technical level of China's LED lighting companies. In order to meet the requirements of foreign buyers and consumers for LED lamps, Chinese LED lighting companies must meet strict technical and safety standards.
The threshold set by the European and American markets has the following mandatory requirements for entering the EU LED lighting products. For example, CE-LVD mainly tests the low voltage command of LED lamps; CE-EMC tests electromagnetic compatibility instructions, mainly considers LED lamps. After the product is connected to the public power grid, it has interference and anti-interference ability to the surrounding live appliances; in addition, in order to achieve real environmental protection, ROHS, REACH and ERP test the chemical environmental indicators and energy consumption indicators of the products.
In addition, for the majority of buyers, the above criteria still seem to be insufficient to meet the standards, especially for high-end buyers, Germany's GS mark, and the German Sambo (PAHS Phthalate NP) is the recognition of product quality. Even products with the GS logo and German Sambo may sell at a higher price, and are more popular among buyers and consumers in the market.
LED luminaires are also widely welcomed and closely watched in the North American market. The technical requirements that follow are becoming stricter. In addition to meeting electrical safety, it is also necessary to meet electromagnetic compatibility and energy requirements. The relevant certification requirements and markings for LED luminaires are NRTL certification for safety regulations, FCC certification for electromagnetic compatibility, and Energystar for energy requirements. The technical indicators of LED lighting products must meet the corresponding regulations in order to obtain the favor of buyers in the North American market.

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