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"Citroen will not be a low-end brand, there is no such concept." Recently, the general manager of Dongfeng Citroen Chen Hao told reporters that on December 21, C3-XR will be officially listed, Dongfeng Citroen will also be released on the brand's night of the day. Brand new brand positioning.
Previously there were media reports that PSA Group headquarters planned for its brand, DS was positioned as a luxury brand, Peugeot was a mid-to-high-end brand, and Citroen was a low-end brand, but Dongfeng Citroen did not recognize the plan from beginning to end. Dongfeng Citroen related sources told reporters that PSA headquarters people do not understand the Chinese market, Dongfeng Citroen in the Chinese market brand image, product positioning, target groups, consumer philosophy is not enough to understand. Dongfeng Citroen made different proposals to the headquarters according to the actual situation of the Citroen brand in the Chinese market, and was recognized by the headquarters. Citroen's brand positioning in China will also be rewritten.
This is one of the sources of Dongfeng Citroen's new brand positioning. Another reason is that according to Dongfeng Citroën's domestic Dragoncopter C plan, 400,000 vehicles will be sold domestically in 2015. At present, Dongfeng Citroen has already launched mid-to-high-end cars C5 and A-class cars C4L, and has a stable customer source and market retention. If Dongfeng Citroen is positioned as a low-end brand, it will not only hinder the achievement of 2015 sales target, but also undoubtedly ruined the results of Dongxue's efforts in mid-to-high-end markets during these years.
The vanguard of establishing a new brand image for Dongfeng Citroen is its first SUV model, the C3-XR, which will start pre-sales at the Guangzhou Auto Show at the end of November. Chen Hao said that Dongfeng Citroen will use the C3-XR to launch a new brand positioning and brand proposition, to answer the Dongfeng Citroen future brand where to go. The C3-XR embodies Citroën's future development philosophy. It will refresh Citroen's brand image and endow it with fashionable and young DNA.
The C3-XR undertakes the dual task of enhancing brand image and sales, and is almost equipped with all the Citroen brand. Dongfeng Citroen deputy general manager Bona Wen said that the C3-XR is designed on a brand new platform and includes a 1.6THP engine, a 6-speed tiptronic gearbox, an STT idle start/stop system, a 1.3 square meter Muguang panoramic canopy, and a Citroen sole Some DCS dynamic and comfortable chassis systems.
Chen Hao said that after the listing of the C3-XR, Dongfeng Citroen will enter the intensive product launch period. In the future, Dongfeng Citroen will launch one or two new cars each year, and will introduce higher and larger SUVs than the current level, and will also introduce MPVs and more advanced D-class cars. In line with this, Dongfeng Citroen has already launched the TSTT core power. In the future, 1.6T, 1.8T, 1.2T and corresponding automatic transmissions will be put in to solve the powertrain problem. Naturally, positioning Citroën in the low-end brands will greatly hinder Dongfeng Citroen from attacking cities in China.
In fact, Dongfeng’s shareholding in PSA also helped to reestablish Citroen’s brand positioning in China. Chen Hao said that after Dongfeng became a shareholder of PSA, the biggest change was its own affairs. In the past, no matter whether it is products, markets, or marketing, Dongfeng Citroën cannot make a lot of decisions and needs to communicate with the French side. The product introduction needs to go through many negotiations. After joining PSA, Dongfeng Citroen’s autonomy and discourse power are stronger, and its own affairs can make decisions on its own, which is beneficial to its market, marketing, and users. In terms of product introduction, it will be faster and more adaptable to the needs of the Chinese market and better meet the needs of Chinese consumers.
Construction Features:
→The power head of drilling rig can change speed both mechanically and hydraulically. Suitable for down-hole Hammer,eel pipe, full casing and alloy rotary drilling methods.
→Two large cylinders on the mast, lifting force up to 25 tons, eccentric with pipe drilling can be used to pull out casing,but also for small-scale non-excavation construction.
→The rig uses inside and outside telescopic mast power head travel up to 7 meters, can drill 23 meters drill pipe at a time, reduce a time to add drill pipe, improve efficiency twice.