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China is a large country with a large population and a large agricultural country. However, our food production cannot fully meet the needs of the national population. Therefore, the state attaches great importance to agricultural production. After the reform and opening up, China's agricultural modernization construction has gradually developed. Especially since 2004, the Central Committee of the Communist Party of China has issued the Central No. 1 document on the theme of agriculture, rural areas and farmers every year, which fully reflects the importance attached by the party and the state to the issues concerning agriculture, rural areas and farmers. The country's policy of benefiting farmers and agriculture has provided a good environment for China's agriculture. The concept of "Internet" has promoted the wide application of modern information technology in agricultural production.
Is the development of agriculture in the Internet era out?
[China Agricultural Machinery Industry News] The Internet era has arrived, and new industries are emerging one after another. However, in recent years, there has been a continuous transition to industry-agriculture. Then, in the Internet era, the development of agriculture is OUT, or is it the trend of the times?
Is the development of agriculture in the Internet era out?
Internet infrastructure is popular, and agricultural modernization is developing rapidly
In 2017, the mobile Internet market is expected to exceed 400 billion US dollars, and the mobile Internet consumption has become an indispensable lifestyle. With the development of information technology, agricultural e-commerce, O2O economy is also gradually popular, and a large number of agricultural enterprises have begun to combine production with the Internet. The use of the Internet in agricultural production includes not only agricultural production management, but also e-commerce trading platforms and Internet recruitment platforms. Xinyidao Network Technology Co., Ltd., which is driven by technological innovation, has accumulated rich experience in the industry.
In the pre-Internet era, rural Internet software and hardware facilities were imperfect, and it was almost impossible to develop agricultural modernization. With the maturity of the 4g network, the mobile Internet has greatly improved stability and speed while losing its convenient nature. Nowadays, the Internet infrastructure has been widely covered in rural areas and has been greatly welcomed by the rural people. This rapid leap in informationization provides opportunities for agricultural enterprises to achieve leap-forward development. The speed of agricultural modernization construction is also growing faster. It is also possible for farmers and agricultural enterprises to bypass intermediaries and directly deal with consumers. Has a good development prospects. On the other hand, end consumers living in cities can also participate in the production and management activities of agricultural products through the Internet, transmit their ideas and concepts to farmers, become passive and take the initiative, and promote real-time communication and mutual understanding between consumers and farmers. .
Joint farming for the public, two-way income for farmers
The docking of the aquaculture industry and the Internet has been carried out only by a small number of rich people and now faces the broad masses of the people, reflecting the popularity and progress of agricultural modernization. Through the Internet, people in the city can adopt their favorite livestock. Taking sheep farming as an example, there are two main methods: one is to use the intermediate platform to invest in farming agricultural enterprises or farmers, sheep, goats or sheep, and to obtain income on a regular basis. The purpose of the funds is to borrow from the enterprise. This form of agricultural P2P has raised funds for agricultural enterprises to form Internet finance projects. In this form, the user generally adopts a meat sheep, and the adopted meat sheep becomes a financial investment product to join the circulation, and can also serve as a customer's income.
The second method is joint breeding. Customers purchase fattening sheep or dairy goats through the intermediate platform. After the end of the breeding cycle, they can not only get back the principal, but also get some income. At present, a fattening sheep is 1,000 yuan, and the combined breeding time is four months. The method of paying dividends is adopted. The milk goat is 6,000 yuan, and the combined breeding time is 6 months. The monthly dividend is used. Every adopted animal will have a protection insurance, so once the loss, farmers and enterprises do not need to bear the loss, the insurance company will give compensation, industry representatives such as Yangyang, Yunlian Ranch, Zhongmubao and other Internet ranch, nearly two The year also achieved good results.
The industrial chain tends to be perfect, and smart agriculture is healthy.
In the field of “Internet Agricultureâ€, Xinyidao Network Technology Co., Ltd. has developed a relatively mature industrial chain. Whether it is the integration of funds, the traceability of products, product processing methods, platform direct sales channels, are closely combined with the Internet to achieve true information. Taking chickens as an example, the cultivation of chickens from single chickens to adult chickens reflects the long-term vision of the company. Because the chicken breeding cycle is short, the cost is small, and the economic value is high, it is conducive to the formation of a huge industrial chain. Processed products based on self-supporting livestock can not only meet the customer's demand for agricultural and sideline products, but also meet the customer's requirements for product health and safety.
The platform direct sales channel breaks the situation that needs to be deducted from the profit by the middlemen. The farmers and consumers can directly contact the public direct sales platform to publish the details of the product type and price, and consumers can choose to consume. buy. This method actually benefits from the development of the current logistics system. Farmers and consumers have previously broken the information asymmetry in the past, thus effectively avoiding the emergence of “sluggling†and “out of stock†situations.
In general, “Internet agriculture†is not only a new type of investment for consumers, but also a benign choice for a healthy lifestyle. Customers can not only eat healthy and safe foods they adopt, but also feed the adopted animals according to their own needs during the adoption process, so that the animals can meet the needs of human nutrition.
"Internet agriculture" has become the trend of today's agricultural development. Internet farming system suppliers such as Guangzhou Xinyidao Network Technology Co., Ltd., as well as agricultural modern service company service providers, have grasped the form of "Internet agriculture" development. Gradually mature and perfect. The current era is an era in which everything is possible. The development of Internet agriculture is conducive to the realization of intelligent, chemical, and visualized agricultural development, thereby monitoring the production process of agricultural products, effectively preventing the impact of environmental changes, thereby improving economic efficiency and promoting China's agriculture. development of.
(Original title: Is agriculture out? - Analysis of Internet Ranch mode in the new era)