Indian furniture online sales rose rapidly

As more and more Indian consumers use their tablets and mobile phones to buy furniture, online sales of furniture have risen rapidly. It is estimated that the total value of online sales of Indian furniture will reach Rs 1,500 crore in 2017. According to the report of the Indian media thehindubusinessline on November 25th: Indian consumer AlokSatpathy spent 300,000 rupees to buy furniture in August this year. Later, he found that his neighbors bought the same furniture in the online store and only spent half the price, which made him I am very upset. Since then, AlokSatpathy has learned the lesson and bought a new big bed online during the Diwali merchant promotion, and got a 20 discount. After taste of this sweetness, Alok also began to introduce his friends and family to buy furniture and other products online. At present, the Indian furniture market is scattered, although the market value is as high as 1.4 trillion rupees, but online sales are only 7.5 billion rupees, most of which are purchased through physical stores. However, more and more consumers are willing to purchase online, online sales will increase to 150 billion rupees in the next few years. With the popularity of the network and the increase in smartphone users, sales of furniture online will achieve further growth. Now, India's more famous furniture e-commerce platforms are FabFurnish, Pepperfry and UrbanLadder. Seeing that furniture online sales have grown so rapidly, Amazon India and Indian local e-commerce giants Snapdeal and Flipkart are also red-eyed and are planning to enter the furniture network retail market. . Rajiv Srivatsa, co-founder of the Indian online furniture retail platform UrbanLadder, said that Indian consumers generally do not buy all their home products at once, but plan to purchase them every 3-4 months. Overall, 40-50 of Indian furniture customers are repeat customers. It is reported that the furniture e-commerce platform UrbanLadder only sells furniture and operates in seven cities in India. The current operating income is 2 billion rupees, which is estimated to increase to 6 billion US dollars next year. Since its inception in 2012, UrbanLadder has received $27 million in financing. Other furniture e-commerce platforms such as FabFurnish and Pepperfry have also received huge investments. These investments will be used to upgrade the company's logistics and distribution systems and infrastructure. There are more than 2,000 sellers on FabFurnish, the furniture e-commerce platform, and about 1,500 PepperFry. These two e-commerce platforms sell other household items in addition to furniture. In the third quarter of this year, FabFurnish's website traffic increased by 40. As can be seen from various data, the sales prospects of the Indian online furniture market are very good.

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