In 2011, the car-goal target-up model is still new

2011 Auto Market Preview

For any business, the target sales plan for the next year or the current year will always be set at the end of each year or the beginning of the year. This goal will always be higher than the previous year. Of course, automotive companies are no exception. For the auto market in 2009, there are companies that have grown 100% year-on-year, so they set a goal of 100% growth in 2010, and whether they are completed or not, at least they have this courage. Since another sharp increase in the auto market in 2010, it should be reasonable for companies to set a target of 100% growth again. From the current data released by some manufacturers, they have adopted conservative measures, although they are more than they were in 2010. Growth, but the growth rate is not so great, mainly because of its limited capacity, and it seems that this may be affected by some policies, and everyone is cautious. Since enterprises increase their sales targets, they naturally have methods and countermeasures to achieve. More companies put their “treasures” on new models for the new year, hoping to complete or surpass the development of new models in 2011. The goal is that there will inevitably be more new cars or modified cars listed on the market. Consumers can choose more room.

In 2009, China’s auto market reached more than 13 million vehicles. It is estimated that the auto market will continue to grow in 2010, but it did not expect that it will increase by nearly 40%. As a result, many car companies are caught off guard and there is a shortage of production capacity. This year's car prices From this number one after another to the 2011 march, although there are policy implications, the impact of the financial crisis and other aspects of the subjective and objective factors, but many car companies still increase the 2011 sales target.

It is reported that although FAW Toyota was affected by the “recall door” in 2010, it still completed its established sales target of 500,000 in 2010. In 2011, FAW Toyota increased its sales target by 10%.

Other companies also successively issued new year sales plans at the end of 2010. In the last year, Dongfeng Nissan, which had a relatively successful market segmentation, has achieved its target of 660,000 vehicles. The tenth-generation sunshine that will be listed will inevitably give power to it, and Dongfeng Nissan also set its plan at 772,000 units, an increase of 28.7% from the same period last year.

The Dongfeng Peugeot, also belonging to the Dongfeng Department, achieved sales of 160,000 vehicles last year. Among the 408 new models that came out last year, a lot of efforts were made. Then its target set this year is 200,000 vehicles. It is estimated that it will rely on this year. The listing of the 3008 and 508 to create a new high.

Mazda Motors released a new year plan of 280,000 vehicles at the Guangzhou Motor Show's briefing session. Compared to last year's sales volume, Mazda Motors increased by 20%. However, Mazda's sales were jointly completed by Changan Ford Mazda and FAW Mazda. In comparison, the 10% growth target of FAW Toyota is still relatively cautious.

In fact, among many car companies, it is not just FAW Toyota that is conservative. Shanghai GM completed 1.05 million vehicles last year, and its 2011 plan is 1.15 million, which is less than 10%. Beijing Modern, which is preparing to build a third factory, aims to achieve sales this year. 720,000 vehicles, up only 3% from the previous year, and Dongfeng Honda. The sales volume of 280,000 units is only 8% less than last year. However, among the companies that have disclosed their production and sales targets, the largest ones are planned to be concentrated in the smaller car companies. For example, the sales volume of Shanghai Automotive 230,000 units is more than 47% higher than the 160,000 units in 2010. The 180,000 vehicles will grow by nearly 60% from 2010. Among the national brands, the sales of Chery Automobile will reach 900,000, an increase of 30% year-on-year. In 2010, the radical BYD Auto may be affected by the “backdoor”, and this year it will no longer be radical and take a conservative route.

New car preview in 2011

SAIC Roewe's first SUV model W5: Roewe W5 is an urban SUV model designed for urban road conditions. It uses Ssangyong's technology and brand. The advantage in the market competition is evident, and it must be relatively mature with the current market. The competition between the Honda CR-V and the Toyota RAV4 and other models seems to have a certain gap, but the main competitors are positioned in the South Korean SUV models, and there is still some market share.

New BMW X3: The changes in the new generation BMW X3 are mainly reflected in the front face of the car body, including the ridged texture of the front hood and the design of the water tank cover grille and the front bumper.

The new generation of Passat: The front face of the new car will continue to be a new generation of Volkswagen family style, from the photo point of view and the new Phaeton recently released.

Toyota Prado: The new generation of import Prado still retains the non-loaded body structure, and through further optimization, to improve the body's torsional stiffness and bending stiffness, plus Toyota's four-wheel drive system and the central differential lock device, a new generation The import of Prado's off-road capability is even better, and it is easy enough to deal with all kinds of bad road conditions.

The new Mercedes-Benz C-class: Mercedes-Benz C180K is the entry-level Mercedes-Benz models, taking into account Audi BMW have been dropping to the following 300,000 yuan range, the domestic Mercedes-Benz C180K expected price will be below 300,000 yuan.

Volvo S60: The new generation of Volvo S60 will officially enter the country at the beginning of this year, and S60 will be introduced in an advanced manner after the mouth.

Dongfeng Peugeot 508:508 can be seen as a transformation of Peugeot, the design style is very different from the past, but also more in line with the needs of the domestic mid-level car market.

Beijing Hyundai Sonata: The new Sonata's front face is very dynamic. The front grille and headlights create a strong frontal feel. From the front, it looks more like a coupe. The new Sonata will be equipped with modern R&D. The Theta II direct injection engine has a displacement of 2.4L.

Dongfeng Yueda Kia K5: K5 is the Xinyuan Ship. After the ship had no advantage market, it was a new model built with the new Sonata. However, it seems that there is not much difference in positioning between the two models. Ultimately how to choose also depends on consumer preferences.

Guangqi Toyota Yizhi: As a GAC ​​Toyota’s fourth compact model, Yizhi, will lock its competitors to the Mazda 5 and Shanghai Volkswagen Touran models, which will carry three 1.6L, 1.8L and 2.0L engines.

Mondeo - Zhisheng 2.0T: The model is equipped with Ford's newly developed ecoboost 2.0T engine with variable timing (DVVT), direct injection (GDI), and turbocharged (TCI). The maximum output power is 149Kw. The peak output torque is 300Nm, and the highest torque can be output when the speed reaches 1750 s.

Mazda 3 sedan: The new generation Mazda 3 uses a three-piece multifunction steering wheel similar to that of the Mazda 6, and in the new three-piece steering wheel and gear block, the titanium-like trim also adds a technical sense to the car room.