Robert Tegan, Chairman and CEO of Goodyear Tire & Rubber Co., USA, emphasized to participants prior to the opening of the 28th Tire Technology Conference held recently that sustained and rapid innovation will meet the special needs of consumers. With a significant competitive advantage, this strategy is “essential for the survival of the company†under the current environment where the economy is developing rapidly and the situation is still severe. Zigen pointed out that in most industries, innovation only exists at the product level. However, those companies that are determined to pursue development will be able to apply innovation to all aspects of the company's operations, from processes to talent, from R&D to supply chain, and even to operational continuity. He explained: "Innovation is often a response to a demand. Once you sniff a certain kind of consumer demand, from basic technology to product development, from quality and production to the supply chain, you should also respond to this demand. The result will be an exponential increase in product launch time, which is a key factor in furthering successful innovation." In describing Goodyear's recent launch of the Fuel Year tyres in the North American market, Siegen said that when the formulation, construction and tread design of the product is still in the design and development stage, Goodyear sales and marketing The team then meets with the dealers and consumers to determine the most effective way to recommend the product and its orientation to the seller and the buyer. Zigen said that this approach allows Goodyear to fully prepare to present this product in a very convincing and informative way before releasing the product. Zigen said: “The elements of successful innovation are all very basic, yet very profound. When the potential market space is very large, you need to respond to market demand. You must clearly and detailed your goals and must not innovate. Confuse yourself with making gimmicks.You also need to act quickly and work with a sense of urgency.This requires a truly cross-functional teamwork.Finally, you also need to invest because only the full investment can have the greatest grasp of winning. †Razor Assemble Machine,Razor Cartridge Making Machine,Razor Cover Assembling,Razor Install Machine NINGBO KAYDO PLASTIC COMPANY LIMITED , https://www.kaydo-china.com