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In the past year, major commercial vehicle manufacturers have seized new media, official website, Weibo, Wechat, and even opened the Tmall flagship store. As the new year is approaching, as the company’s public image, the official platforms of major commercial vehicle companies are full of festive New Year atmosphere.
Official website: Blessings and concessions In 2012, the commercial vehicle market was sluggish. Commercial vehicle manufacturers did not spend much thought on website design. With the recovery of production and sales of commercial vehicles in 2013, bright red site color matching, Chinese New Year lantern firecrackers, auspicious clouds, and occasional blessing slogans have returned to the official website of commercial vehicle companies, occupying the first screen of the home page. , take the lead.
The official website of Ankai Bus has a red and white color tone. The home page focuses on an energetic horse. The red color “successful†is written on the color footprint behind it. The meaning is self-evident. The character-rich ornaments with Chinese characteristics are located at the top right of the focus map, symbolizing the New Year.
The content of the Grand Canal Heavy Page Jump page is a full-screen New Year greeting page with red as the main tone. The galloping horses and the clouds pass through and display the blessing slogans of the Universiade heavy truck and the "Congratulations on the New Year, Good Luck for the Year of the Horse."
The Golden Passenger Car official website is more creative in the blessing design of the Chinese New Year. As the service slogan of the official website's New Year Service, the “Spring of the escort will be on the road, there will be meâ€, the operation of the spring of 2014 will be a new attraction. The organization will be organized in four provinces of Guangdong, Hainan, Hunan and Guangxi. The maintenance workers of the special service stations of the Jinzhou Special Railway Station participated in the theoretical training and assessment for three consecutive days, and finally competed, setting off an upsurge in service station learning and research and maintenance skills, continuously improving service levels, and allowing consumers to buy more confidence.
In the new year of this year, commercial vehicle companies not only paid more attention to the official website's publicity and design, but also introduced many preferential policies for buying cars. For example, Yutong Bus launched a grand launch of the 2014 School Bus Spring Festival on the official website: from January 18, 2014 to March 25, 2014, the purchase of the Yutong ZK6559DX narrow-body bus (ZK6559DX68, ZK6559DX78) was a one-year carrier liability. Insurance (insured seats for each school student is 300,000 yuan), and another Yutong second-generation school bus model worth 285 yuan is also available. Consumers can book directly on the official website, which is very convenient.
In addition, in the past 2013, two commercial vehicle companies, Beijing Futian Daimler Automotive Co., Ltd. and Changan Automobile, which are in the advanced e-commerce field, have also posted on the official website their Chinese New Year offers at the Tmall flagship store. information.
Fukuda Daimler's Tmall flagship store only sells accessories, ranging from small to mid-range manipulators with a value of $0.42, to the Auman ETX high-top wide car cab assembly worth $44,600. During the Spring Festival, there will be a 15% off sale of the whole product.
Changan Automobile will be able to enjoy the discounted car purchase when it launches online booking of commercial vehicles. Among them, customers who book Oliver, Ono, New Changan Star, Changan Star Card, Chang'an Taurus Star can enjoy 500 yuan deposit to 1,000 yuan car discount. Consumers who subscribe to the Changan Star S460 can enjoy a 50 yuan deposit for more than 5,000 yuan. In addition, Changan Automobile also launched the “Buy Chang'an car, send double cannons†campaign. During the Spring Festival, the purchase of the new Chang’an Star can receive an additional energy-saving subsidy of 3,000 yuan. Ou Liwei’s 1.2 liter can enjoy a 3,000-yuan energy-saving subsidy, and it can also receive 3,000 yuan for the New Year. Spree, a variety of concessions superimposed, let the rate is not small.
Summing up the characteristics of this year's commercial vehicle company's official website is a word - lively, which is different from last year's cool commercial vehicle company's official website, reflecting from the side the confidence of commercial vehicle manufacturers for this year's market continues to increase.
Weibo: Weibo more humane <br> <br> corporate events, access to potential user groups an important platform for the Chinese New Year festive atmosphere naturally reflected in the official microblogging in various commercial enterprises.
The official microblogging of the Golden Dragon Bus has been redesigned to open its official micro, and the four characters of “Longma Spirit†have come into view, symbolizing the auspicious and rich rose-cut paperwork and fiery fireworks around, the vivid Chinese red color matching, giving the most Intuitive experience is rich in spirit. For the Spring Festival, the most important core of the Chinese New Year, Jinlong Bus initiated the topic of #Jinlong Home on Weibo. During the Spring Festival, the user records and uploads various interesting events, expressions, and embarrassment during the Spring Festival, as well as the buses and buses of the Golden Dragon Bus. Share the @Golden Dragon Bus and get the opportunity to get the Gold Dragon Bus USB Flash Drive, Jinlong Bus Car and mysterious gifts. On the way back home this year, everyone can smoothly participate in the event and chances are that the children will fall to their fortunes.
Fukuda Daimler Automotive official microblogging also uses Chinese red as the main theme of page design, supplemented by Fuzi Lantern, Chinese window-cutting paper-cutting, and gorgeous fireworks to create a lively new spring scene. Weibo Daimler Motors's new year blessings of “private order†this year, with video and familiar dialects replacing the words, are reflected in human emotions everywhere.
Summarizing the characteristics of official microblogs of commercial vehicle companies this year, the greatest feeling for reporters is warmth, and it also surprised us to see a change in the attitude of commercial vehicle companies.
WeChat: More Services in Place
In the era of mobile Internet, people rely more on mobile phones than PCs. As the most widely used mobile communication application in the world, WeChat can be said to have developed rapidly. Posters, brochures, billboards and even toilets are surrounded by various WeChat advertisements. Commercial vehicle companies naturally have not missed the opportunity to occupy mobile portals. At the time of the New Year, various commercial vehicle companies have used WeChat to pay New Year's greetings to users. At the same time, the public number push articles are also very promising.
The recent articles published by the WeChat public platform of the United Trucks, “The Year of the Great Coldâ€, “What is your kinship,†and “Twenty-Three Sugar Melons†are all telling folklore; “The words 'Homecoming New Year'†From the perspective of the first person, the wanderers who are far from their hometown write about the feelings of the New Year, and they are warm to the cards.
The contents released by CNHTC Sales Department are helpful to drivers, maintenance workers, transportation companies, and others. Such as "Refuse Icy! Talk about winter car seats to buy skills", "how to do with noise, teach you to hear the sound to judge the fault", "Do not let it become furnishings, truck dry powder fire extinguisher use and maintenance" and other articles, can solve a lot Problems encountered by commercial vehicle operators.
It is worth noting that not only commercial vehicle manufacturers value the value of WeChat, but also commercial vehicle dealerships, passenger transport companies, etc., send new year wishes to users through WeChat, pushing interesting, fun, and valuable information. For example, “Warm Tip: Learn the thief to teach you a few tricks†pushed by the Qingshui Group’s WeChat public account number “Carrying School Busâ€, it is an easy and lively comic form to interpret passengers’ problems in preventing “Theft of Spring Festivalâ€. unique opinion.
In addition, in addition to great efforts in pushing content, the commercial vehicle company public number also provides users with more one-to-one service and self-service inquiry service.
Yutong opened the WeChat public number "Yutong Bus" (official certification) to easily achieve zero-distance communication between users and enterprises, and at the same time provide exclusive solutions for users to provide after-sales services. As long as the user pays attention to Yutong's WeChat public number, during the Spring Festival or later period, it is possible to send service, accessories and other demand information through WeChat. After receiving user demand, Yutong will quickly respond and effectively solve the problem. This move not only narrows the distance between the user and Yutong, but more importantly helps the safe operation of the Spring Festival.
Hager's official WeChat service launches peripheral service checkpoints. Users can easily locate nearby Hager service sites through WeChat positioning during the journey, and communicate with staff in time for problems so that the Spring Festival can be made smoother.
Summing up the characteristics of this year's commercial vehicle company WeChat public number, the reporter believes that it is "intimate." As Al Ries, president of the American Commercial Marketing Association, said that the value of communication far outweighs the creativity of advertising, from the WeChat of commercial vehicle companies, we can feel sincere and respectful.
