Commercial vehicle companies insert the passenger car market


According to authoritative statistics released by the China Association of Automobile Manufacturers, the production and sales of passenger cars completed 668.37 million and 6.7208 million vehicles respectively in the first half of this year, an increase of 51.20% and 48.20% year-on-year respectively, of which SUVs have grown more than 1 times. The booming production and sales of the passenger car market will naturally attract the attention of commercial vehicle manufacturers. SAIC-GM-Wuling released the brand of passenger cars on July 18. The reporter then learned that Jiangling Motors will enter the passenger car market, and it seems that commercial vehicle companies have entered the passenger vehicle market in large numbers.

Jiangling Motors, a domestic commercial vehicle company, will enter the passenger car market and plans to launch the first self-owned brand SUV, Yusheng. According to rumors, its listing schedule is the third quarter.

Jiangling shares an annual output of 300,000 vehicle base Xiaolan project was officially launched, paving the way for the production of the first SUV - Yu Sheng, but also for staging the passenger car market. Jiangling chairman Wang Xigao said that the new base will become a first-class, first-class vehicle base in China and even in the Asia-Pacific region. Here, a car with world-class advanced technology and top quality will be developed and manufactured. With excellent performance-to-price ratio, it will bring greater market and vitality to Jiangling in the future. It is reported that Yu Sheng equipped with a new generation of TDCI engine powertrain, diesel Euro IV engine to improve power performance at the same time, will make the sharp drop in fuel consumption, a change "oil tiger" the old image.

Coincidentally, SAIC-GM-Wuling also recently released a brand new passenger car brand "Baojun" to fully enter the passenger car market, thereby forming a strategic layout of "taking business by business". The relevant person in charge of SAIC-GM-Wuling stated that passenger cars are currently the key projects to be promoted. They will follow the low-cost, high-value manufacturing concepts. While consolidating the micro-vehicle market status, the passenger vehicle projects will be developed, manufactured, matched and sold. The network has made full preparations.

In recent years, the SUV market has been doing a good job. In particular, many new SUV models have been launched this year, making the SUV market, which was previously considered to be a niche, a hot spot. SUVs have attracted the attention of consumers due to their high passability, wide field of vision, and large space, combined with the comfort and fashion of cars. With the advent of secondary car purchases and the preference of female consumers for SUVs, The rapid development of the SUV market provides opportunities. The broad market prospects have stimulated the determination of auto companies to compete in the SUV market. After the launch of new SUVs such as Audi Q5, Volkswagen Tiguan, Hyundai ix35, Great Wall Haval H5, Haima Knights and BYD S6, even the commercial vehicle company Jiangling Motors The first product in the development of the passenger car market was identified as SUV, and it will act as a new spoiler as the “squid” that will soon enter the market.

According to incomplete statistics, the self-owned brand SUV will launch nearly 20 new cars this year and expand its own camp. However, for the coexistence of market survival and development, the self-owned brand SUV has been lingering in the low-end market. In the current rapid development of the competitive landscape, there is a need for new breakthroughs in technology.

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