In March of this year, Shanghai officially enacted legislation on “installing child safety seatsâ€, stipulating that children carrying children under the age of four should be equipped with child safety seats. Will the market for car child seats with legal compliance be healthy? After interviewing more than a dozen 4S stores in Nanjing, the reporter found that the sales and installation of car child seats in Nanjing is not optimistic. Wire Mesh,Chicken Wire,Metal Mesh,Steel Mesh Anping Red Star Wire Mesh MFG Co., Ltd. , https://www.screening-media.net
4S shop asked more and less reporters to investigate 8 brands of more than a dozen Nanjing Auto 4S stores, including BMW, Infiniti, Buick, Dongfeng Nissan, FAW-Volkswagen, GAC Toyota, Shanghai Volkswagen, Chevrolet, learned most brands 4S shop There are child safety seat products on sale, only individual brand 4S stores do not. According to the rough statistics of 4S shop personnel, the installation ratio of this product is only 1% - 2%. The word "selling bad" is used by all merchants.
“Customers rarely ask for installation. Only a few young couples who just got married soon pay more attention.†A 4S store marketing director told reporters, “But still ask more and buy less.â€
E-commerce sales skyrocketed, women pay more attention Although the 4S shop responded dullly, the sales of safety seats through e-commerce increased sharply. Recently, the reporter searched the "safety seat" phrase on the Taobao index. This year, both the search index and the transaction index showed a volatility. The data shows that the "safety seat" search index in the last 30 days increased by 58.4%, an increase of 298.8% compared with the same period last year.
It is worth noting that women's search index and transaction index are the highest, 52% and 53%, respectively, and the most people aged 25-34.
It is understood that from mid-September to late October, sales of Suning Red Kids car seats increased by more than 50 times compared with the same period of last year, equivalent to the total sales in the first eight months of this year. In addition, the reporter searched for “safety seats†on Taobao. As of the afternoon of November 3, the most sold ones successfully traded 7887 in 30 days.
The performance of listed companies more intuitively reflects the temperature of the market. Take Goodbaby International as an example. As of June 30, 2014, revenue from car seats and accessories increased by 119.1%.
The first-line brand of manufacturers quietly layout The popularity of safety seats in e-commerce sales is not only due to the increased attention of car buyers to children's safety, but more importantly, the standardization of children's seat products. However, the quality of online products is uneven, which makes some prophetic car dealers smell the opportunity. Many car dealers have begun to lay out the safety seat market, either through their own research or development, or jointly develop a more reliable safety seat with professional safety seat manufacturers.
At the recent Nanjing Auto Show, FAW-Volkswagen demonstrated its child safety seat and used TV video to popularize safety seat knowledge. It is understood that the public has introduced three child seats in the country. According to different age stages, they are named G0 (applicable age: 0-15 months), G1 (9 months - 4 years old), G2-3 ( 3-12 years old, of which Shanghai Volkswagen and FAW Volkswagen made G1 separately.
The sound is promising, and the market needs to be standardized. Experts say that with the continuous improvement of people's safety awareness and the improvement of policies, the use of safety seats will inevitably continue to increase.
However, there are many safety seat products on the market, the quality is uneven, and the market does not need to be standardized. A person from the Nanjing Municipal Bureau of Quality Supervision said that the purchase of a safety seat must be based on the national 3C logo brand products.