Brand building becomes the core of petrochemical industry quality

The picture shows Li Yongwu and other award-winning companies for quality benchmarking. (Reporter Zhang Yushe)

Sinochem New Network News On November 25, 2014, the National Petroleum and Chemical Industry Quality Industry Activity Summary Conference was held in Beijing. The focus of this year's QSI activities is to raise the quality and benefits of economic growth, actively implement the brand strategy, and vigorously promote quality brand innovation. Delegates generally agreed that in the critical period when the industry is climbing uphill and challenging transformation, strengthening the construction of quality brands and perfecting the brand cultivation and management system have become the key for enterprises to build their core competitiveness.

Changsha Nansheng, deputy secretary of the Ministry of Industry and Information Technology, pointed out that although China’s industrial products rank first in the world, it is not competitive. Therefore, we must fully understand the significance of quality brand building, we must implement innovation in the concept, content, methods, and other aspects to drive the development of quality brand strategy, in order to enhance the quality of products in good faith based on the needs of users. Enterprises should cultivate brands scientifically and strengthen communication in related areas.

Li Yongwu, president of the China Petroleum and Chemical Industry Federation, emphasized: “The current companies face multiple challenges such as rising costs, overcapacity, and weak innovation capacity. It is imperative that quality upgrades are needed to promote industrial upgrading and economic restructuring. To build technology, brands, With quality and service as the core quality competitive advantage, we will solidify standards, measurement, testing and other infrastructure to provide reliable technical support for the industry's innovation and development.”

Li Yongwu said that since the petrochemical federation started the quality industry activities in the industry in 2010, the petrochemical industry has established a total of 34 industry benchmarks and 21 industry brand fostering demonstration enterprises, and has produced 298 products for 271 companies. The products were awarded the title of well-known industry brands, and they commended 1,099 industry-leading QC teams, organized 442 large and medium-sized enterprises and launched quality assurance commitments for petroleum and chemical companies, and issued 567 quality inspection agency classification certificates to enterprises, completing 2,037 items. National and industry standards are revised.

It is understood that the threshold for the declaration of well-known brands in the industry has been raised this year, and more emphasis has been put on the core competitiveness, reputation and customer satisfaction of the products, and safety and environmental protection, energy conservation and emission reduction have been taken as important gatekeepers. Zhou Zhuye, vice president of the China Petrochemical Federation, said that the current industry brand cultivation extends from a single brand cultivation management system to brand culture building, brand education and training, and brand innovation and development; the company gradually pays attention to the cultivation of brand professionals and forms professional training. mechanism. At the same time, some outstanding companies participated in activities such as piloting brands, evaluating brand competitiveness, and evaluating brand values.

In the next step, the petrochemical federation will continue to deepen the quality of industry activities, promote the overall quality of the industry; innovate brand work, improve corporate brand value and competitiveness; strengthen coordination and cooperation, and further improve the quality of work mechanisms.

The conference also conferred awards for the 2014 industry quality benchmarking companies, brand fostering demonstration companies and well-known brand products, held quality assurance commitments for petroleum and chemical companies, and organized representatives of industrial quality benchmarking companies and brand fostering demonstration companies. Experience exchanges.