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On the issue of independent innovation, many people have been dissatisfied with the three major groups that are the backbone of the Chinese automobile industry for some time. Whatever is said: No action, false and deep, enjoy the benefits of national policies lying in the embrace of foreigners .....
Especially when Chery, Geely and other self-owned brand companies have “swords†one after another, the three major groups are “collectively aphasiaâ€. Some people's dissatisfaction even became a sniper.
This view may change today.
On February 23, SAIC Motor Manufacturing Co., Ltd. was listed. A car with independent intellectual property rights and brand also surfaced. SAIC Motor’s general manager Wang Xiaoqiu said that SAIC’s own brand project team was established in January 2004 and took more than two years to complete the process from exploration to delivery.
At the same time, Chen Hong, who had not been with the media for more than a year after being promoted to president of SAIC, sat in Beijing with reporters during the “two sessions,†and the center of the topic was independent innovation. I noticed that Chen Hong’s understanding of independent innovation is very clear. From the current market situation of China's autos to the identification of its own position, from the integration of resources from an international perspective to the path of differentiation for the two markets, it is very rational from strategy to method. Let people feel that independent innovation, SAIC has prepared.
Coincidentally, on the evening of March 8, a special new car review invited some car reporters. FA Yanfeng, FAW's general manager, brought in the self-branded car "C301" developed after three years and one month. The reporter asked the reporter to discuss the name of this car from the name to the market position, and to give it a demarcation. hook. Everyone knows that in the past, during the period of independent innovation and development of China's auto industry, it has been considered as a focal point. As the cradle of the Chinese auto industry and the head of the "first car," the phrase "twenty years of loneliness" has attracted many people's arguments. Obviously, today we must use "results" to speak to people. This evening, there are still few words in Yan Yanfeng's speech, and there is no mention of past arguments. However, judging from his facial expressions, he led FAW to develop self-confidence in his own brand. On this day, FAW officially announced to the media that by the end of the “Eleventh Five-Year Plan†period, the total sales volume of FAW's own brands will reach 1 million.
In fact, for Yan Yanfeng, Hu Maoyuan, Chen Hong, and Miao Wei, who recently transferred to the office, including Xu Dongping, the current general manager of Dongfeng, they are very clear that independent innovation is a must-have question before them. It is reported that before Miao Miao left at the senior level of Dongfeng, he said that one of the unfinished tasks in his appointment is to achieve the goal of producing a self-owned brand of cars.
From the answers given by the three major groups, we can see at least three aspects.
Independent innovation, the three major groups are not inaction, but are prepared to do great.
Under the goal of reaching one million self-owned brands at the end of the “Eleventh Five-Year Plan†period, FAW Group has determined its own development, open cooperation, relying on the Chinese market, inheriting 50 years of historical experience, integrating advanced world technologies, practicing the scientific development concept, and taking The principle of sustainable development of the road to independent innovation. Yan Yanfeng said that "C301" is just one of many self-developed vehicle projects. In order to fully build its own brand, SAIC President Chen Hong personally acts as the chairman of the independent brand company, and at the same time deploys technical backbones and elite formation management teams of subsidiaries of Shanghai Volkswagen, Shanghai General Motors and other joint-stock companies. "Eleventh Five-Year" period will invest more than 10 billion yuan for the development of independent brands. It is understood that the Dongfeng independent brand project team is currently fully conducting the demonstration and preparation work. Liu Weidong, vice president of Dongfeng Corporation and general manager of Shenlong, once told reporters that in the process of cooperation with France’s PSA Group, China has taken into account the issue of independent intellectual property rights of joint venture brands. Like Elysee, Peugeot 307 and other models, China already has some intellectual property rights.
With independent innovation, the three major groups have escaped the pan-political confusion.
At present, when discussing independent innovation, there is indeed a tendency of pan-politicization that some people worry about. I also learned that the three major groups have great pressure on this issue. It seems that it should be a matter for the company’s own behavior, and it should not be politically required. However, it is indeed very special in China. It is said that the "Red Flag" brand car is originally a car brand. Who can see it as a product brand? "C301" in the name of that night, almost none of the reporters agreed to use the "red flag" card. As Yan Yanfeng said, "It is already a car god." The answer is as simple as that. Whether the three major groups can walk out of the road of independent innovation is not only related to the company itself, it is related to the future of China’s autos and China’s future. Especially today, China’s autos are in the “strategic transition period†as Chen Hong said, and it is even more important to recognize whether or not practice of independent innovation should be put to the level of “politicsâ€. This time, with Yan Fengfeng and Chen Hongxuan, the deputies to the National People's Congress, discussing the independent innovation of enterprises during the “two sessions†held in the country, it also shows that the sense of mission of the three major groups in practicing independent innovation has increased.
Independent innovation, the three major groups must take a different path from Chery and Geely.
The FAW and SAIC's own brand roads we saw this time are all cut from high-end products, starting from products with a value of around RMB 200,000. This is the opposite of Chery and Geely choosing to enter from the low end. In the past, I may not agree with this choice. On the one hand, the advantage of Chinese cars is that they are inexpensive; on the other hand, low-end products are difficult to have core technologies and are easy to overtake. After understanding the development ideas of FAW and SAIC in the integration of international resources and the strategic positioning of differentiation, especially on the basis of summing up the experience and lessons of Chery and Geely, I believe that we should start from the start and make a low-cost path. Choice is a new exploration. I remember that at the Frankfurt Motor Show last year behind the praises, there are still many foreign reporters who are picking up the so-called quality problems. In other words, Chery and Geely entered from the low end, and they have completed the task of making the lowest cost car in the world for similar vehicles. Their path to independent innovation has proved to be successful, but it cannot be said to be the ultimate success. While FAW and SAIC are entering from the high-end and high-end industries, it is also necessary to practice the road of making cars of the same quality as the world's best cars.
Independent innovation, how to create a good and cheap car in the world, this is a major proposition of the current Chinese car. In the past, Chery and Geely had broken the subject first, and the final answer was not yet. Today, the three major groups have also broken the thread and tried to use another method to find the answer in the other direction. This is another equation. As a result, we will wait and see.