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Analysis of the development trend of Chinese LED companies in Thailand
With the promotion of energy-saving lighting by the Thai government and the corresponding preferential policies introduced, Chinese LED companies have encountered many excellent development opportunities in the Thai market. However, the recent political turmoil in Thailand has had a profound impact on economic development and market conditions. In the face of opportunities and challenges, whether Chinese LED companies can successfully expand in the Thai market and take root, and ultimately bear fruitful results, is a problem worthy of discussion in development. Thailand's LED-related policy development situation Speaking at a press conference for the upcoming 2014 Thailand LED Expo, Shun Chau, director of the National Power Supply Bureau of Thailand, said that during the period from January to April this year, the national electricity consumption was compared with the same period last year. The performance of negative growth of 1 will be reduced by about 500 million degrees from the 50 billion degrees in the same period last year. Consistent with the slowdown in the country's economic situation, it is predicted that if the political situation is resolved in the near future and the new government is promoted to promote economic stimulus policies and measures, domestic electricity consumption may increase by 2 this year. Shun guess said that the country’s economic growth in the first quarter of this year was negative. The number of domestic electricity consumption also showed the same trend. It is expected that the political problems will be alleviated and resolved in the rest of the year, and economic development will be restored. At the same time, the Power Supply Bureau strives to promote the popular use of energy-saving LED tubes in the public to improve the efficiency of electricity consumption and achieve the effect of saving electricity, and the use of LED tubes can improve the efficiency of electricity consumption 50-70. The Alternative Energy and Energy Protection Agency communicated to use the Energy Conservation Promotion Fund to stimulate the replacement of LED lamps, intervene in the LED lamp market price, and control the level of 120-130 æ¯ per lamp. At present, the number of LED tubes that have been certified by the National Power Saving Efficiency No. 5 standard is about 820,000. Coupled with the promotion of the government department, it is estimated that the popular use rate of LED tubes will further increase and the effect of saving more power will be received. . Thailand market uncertainty and competition pattern In view of Thailand's long-term political situation, according to official notice, Thailand PALME2014 was originally scheduled to be held from September 18th to 20th in Bangkok, Thailand, and has been officially cancelled to protect its partners, exhibitors and Visitor safety and currency investment. Thailand's professional lighting and sound instrument exhibition (PALMEThailand) has been successfully held for two sessions, attracting more than 3,600 exhibitors from more than 30 countries and more than 200 brands. PALMEThailand has become a market platform for experts in the industry, from manufacturers. To dealers, from system integrators to experts, scholars and technical managers. Professionals in these industries not only have the opportunity to communicate, establish contacts, but also capture industry news, understand the trends of products and technologies, and provide reference for future product development. It must be said that the turbulent political situation in Thailand has added a lot of uncertainty and interference to the development of the Thai market. In terms of market LED lighting demand, international companies are also stepping up their pace of expansion to Thailand. In May 2014, GE Lighting and 7-Eleven launched a comprehensive new LED green lighting solution for 20 new stores in Yala, Pattani and Narathiwat in southern Thailand. In cooperation with 7-Eleven, the new store has adopted GE's LEDT8 indoor lighting system. Since November 2013, 7-Eleven stores have gradually installed GE's LEDT8 lamps (12W and 23W). Also, 7-Eleven Co., Ltd.'s goal this year is to continue to work with GE to use GELEDT8 to light up its 100 new stores. To Thailand, streetlights first March 29, 2012, Dehao Runda announced the signing of a purchase contract for LED street lamps with more than 54 million yuan from Thailand KANTHaWiChiT Engineering Co., Ltd. The cooperation with the Thai company is regarded as an important achievement in exploring the international market, especially the Southeast Asian market. It is understood that the contract amount accounts for 1.76 of the operating income of Dehao Runda in 2011. The market share of LED street lamps and lighting in Thailand is about 500 million to 1 billion US dollars. The street lamp products sold under the contract will have a positive impact on the development of Dehao Runda in the coming years after being approved by the Thai Electricity Authority. In August 2013, Shenzhen Spike's LED street lights were installed in Uthai Thani Province, Thailand. This project is aimed at a very famous temple in Thailand called Prachanokchakkri. After the installation, the customer is quite satisfied with the performance of these LED street lights. The LED street lights installed in this project are mainly SPL-C115 and some SPL-M40. The height of the poles is 8 meters and 6 meters respectively, the inclination angle of the boom is 15, and the light uniformity is good, which fully meets the requirements of customers. Spike said that this project marks another successful entry into the Thai market. They believe that the quality of strict control, the approval of the Thai Industrial Standards Association (TISI) and the booming development of the Thai market will give them more opportunities for cooperation. Rooted in the Thai market, LED screen shiny Thai commercial Ai Bisen is the largest three-storey shopping mall in Southeast Asia, Thailand MegaBangna tailored three cubes, inner curved, crossover LED display screen, bringing more fashion and dynamic to MegaBangna The atmosphere has successfully upgraded it to a brand new business card in the Bangkok business district and even in Thailand. Thailand's MegaBangna is the largest two-storey shopping mall in Southeast Asia with a total area of ​​more than 400,000 square meters and more than 800 stores. It is divided into restaurants, fashion, children's world, electronic technology, home furnishing, health care, outdoor sports, banking and lifestyle products. District. Now it has included the largest IKEA furniture flagship store in Southeast Asia, HomePro, Robinson and so on. There is no doubt that MegaBangna is the most famous large-scale integrated shopping mall in the hearts of consumers in Thailand and Southeast Asia. Abbison's LED display screen at MegaBangna consists of two large screens, both outdoor and indoor. The outdoor group consists of two LED display screens, one is Abbison's standard LED display screen product A1088, which is made up of 64 boxes and cubed and fixed in a slanting shape. It stands at the entrance of MegaBangna and will be the high-end and fashion of the mall. The display is fully demonstrated, and the value of the advertising effect is negative for the customer. After the screen was lit, it became an attraction in Bangkok. People took pictures in front of the sleek cube-shaped LED display. The other is a 67m2 inner curved LED display screen, which uses the A1688 million high-brightness LED full-color display with the highest brightness of 12000nit. With 10,000-class highlighting, energy saving and strong stability, this product has become the 2012 sales champion and is widely used in the global outdoor commercial display market. The project interior group adopts the AI06LED display screen product, and the four cabinets are designed as a flyover shape, which is installed in a luxury store area with a large traffic flow in the mall to promote the brand image and create an atmosphere. The large screen traverses the brand name store, like a picture of art and beauty, which brings the commercial value and greatly enhances the brand image. In addition, in January 2013, Abbison Optoelectronics also successfully lit up the 394m2A1688 shaped screen built in SiamCenter. The screen consists of 6 faces. The screen display content can be controlled independently by face-to-face, and can be controlled uniformly. The corners of each face are seamlessly spliced ​​to achieve the ultimate colorful 3D effect. Turn. SiamCenter is a well-known shopping mall in Bangkok. The shops are located from the international first-line brand clothing to the local Thai designer's brand. Together with the MRT empty bridge and integrated with SiamParagon, it has become a Thai or a shop. Tourists and leisure travellers in Thailand must visit. The bustling and lively level is evident.