Adapt to changes in national standards Jiangling Isuzu prices


Recently, Sinopec announced that it will be the first to promote the use of national standard gasoline in seven provinces and cities in China from January 2010. Jiangling Motors released the news that the country’s standard car prices are dropping: Jiangling Motors launched a 6.98 million State III Shunda premium version of the light truck, which is 8,000 yuan less than the price of the mainstream Jiangling light truck product.

According to the general manager of Heilongjiang Tiantuo Jiangling, Wang Chuntao stated that “Good Car Sharing and Affordable People” is Jiangling’s commitment to the domestic light truck market. The location of this Shunda Premium Edition model is just here. The price is 8,000 yuan lower than the original State III model, which is definitely the lowest price of the pure Isuzu State III light truck on the market.

High-end products, mid-range prices, with its high cost performance, intends to build a new pattern of high-end light commercial vehicle market. Jiangling Motors’s management said: “Our goal in the market is to allow customers with more than 50,000 yuan in budget to purchase middle-end light trucks to directly upgrade the quality of Jiangling Isuzu products!”

According to industry analysts, Jiangling’s promotion of the price of 8,000 yuan to promote the Shunda State III Premium Edition will first play a purifying role in the pros and cons of the fake country III market. If the price of purchasing fake III products and purchasing genuine III products is almost the same, there is no doubt that customers will purchase the real country III. Shunda Premium Edition is clearly targeting this customer mentality. Jiangling has always been the most powerful high-end commercial vehicle company in China, and it has now entered the commercial vehicle market with mid-range car prices. It will cause great impact on domestic light truck companies, and will certainly rewrite the domestic market pattern of medium-to-high end light commercial vehicles.



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